CI Guide
Nongshim Seed
Introducing NDS's Corporate Identity (CI) 'Nongshim Seed' (農心本) It embodies the belief that you reap what you sow.
Symbol Meaning
Nongshim'sNongshim'ssymbolsymbolmarkmarkisiscalledcalled'Nongshim'NongshimSeed.'Seed.'TheThetermterm‘Seed’‘Seed’representsrepresentsthetheseed,seed,fruit,fruit,andandcore,core,embodyingembodyingthethefundamentalfundamentalessenceessenceofoflifelifethatthatenablesenablesaaseedseedtotosproutsproutandandbearbearfruit.fruit.
CI Explanation
Nongshim'sNongshim'slogologoisisananabstractabstractrepresentationrepresentationofofaaseed,seed,embodyingembodyingthethecompany'scompany'sfundamentalfundamentalphilosophyphilosophyasasaabusinessbusinessprimarilyprimarilyengagedengagedininprocessingprocessingagriculturalagriculturalproducts.products.
Symbol Mark Design and Guidelines
The two ovals represent the company’s flexibility and adaptability in responding resiliently to changing times. The outer circle symbolizes abundance and a stable natural environment, while the inner circle, a more concrete form of a seed, signifies growth and development. The harmony between the two circles embodies the unity between Nongshim and its members, the close relationship between Nongshim and its customers, as well as sincerity and gratitude. Additionally, by depicting the inherent strength as if it is emanating outward, the design strongly symbolizes Nongshim's forward-looking ideals and determination to pursue becoming a world-class leading enterprise.
Space Guidelines
Minimum size: To ensure the legibility of the corporate mark, the minimum size is set at 4 mm (11 pixels). Clear space: When the symbol mark is used independently and not as part of a signature, maintain a clear space around it equal to one-quarter of the symbol's diameter.
Color System
RedRedisisNongshim'sNongshim'sbusinessbusinesscolor,color,symbolizingsymbolizingthethebrightbrightandandabundantabundantblessingsblessingsofofnature.nature.
Nongshim RED
The Abundant Benefits of the Great Nature
RED: 223 0 4 HEX: #DF0029
Nongshim Orange
Infinite Potential and Inclusiveness
RED: 223 0 4 HEX: #EC8710